Mailcheck <> King Billy Casino

The Client

King Billy Casino, a prominent online casino, offers a wide array of games to a global player base. Recognized for its commitment to a fair and secure gaming environment, King Billy Casino continually seeks innovative solutions to enhance player experience and operational efficiency. Facing the challenges of a dynamic digital landscape, they prioritize robust player acquisition and retention strategies, underpinned by reliable data management.

Challenge

As a rapidly growing online casino, King Billy Casino encountered significant hurdles with data quality, particularly concerning player email addresses. These issues led to substantial operational inefficiencies and compromised player engagement:

• A high incidence of invalid, temporary, or fraudulent email addresses during registration, affecting over 18% of new sign-ups.
• Elevated email bounce rates, consistently exceeding 12% for critical communications such as welcome emails and promotional offers.
• Ineffective marketing campaigns due to poor deliverability, resulting in wasted budget and missed opportunities for player activation.
• Increased burden on customer support to resolve issues related to unreceived account verifications, bonus notifications, and withdrawal confirmations.

Solution

Mailcheck.co provided its advanced email verification API, seamlessly integrated into King Billy Casino's registration forms, player account management, and marketing automation platforms.

Implementation Details:

• Real-time Verification:Every email address entered by a player is instantly validated against Mailcheck's comprehensive database.
• Intelligent Autocorrection: The API provides immediate suggestions for common typos and grammatical errors in email addresses, significantly improving data accuracy at the point of entry.
• Disposable Email Detection: Mailcheck identifies and flags disposable email addresses, preventing their use for registrations and combating bonus abuse.
• Fraud Prevention: Integration with Mailcheck's risk scoring system helps to identify suspicious email patterns associated with potential fraudulent activities, bolstering the casino's security measures.
• Seamless Integration: The API was easily integrated with existing systems, requiring minimal development effort and ensuring a smooth transition without disrupting player experience.

Results

The integration of Mailcheck.co's API delivered a transformative impact on King Billy Casino's operations, significantly improving data hygiene, player engagement, and financial performance.

• An astounding 99% reduction in invalid and disposable email registrations.
• Email bounce rates plummeted from over 12% to a remarkable 0.8%, ensuring critical communications reach players effectively.
• A significant 30% increase in player activation rates due to improved deliverability of welcome series and initial bonus offers.
• Reduced customer support tickets related to email issues by 40%, freeing up resources for more complex player inquiries.
• Enhanced protection against bonus abuse and fraudulent accounts, contributing to a more secure and trustworthy gaming environment.

Conclusion

Mailcheck.co's partnership with King Billy Casino exemplifies how a targeted, high-precision email verification solution can yield profound improvements across critical business functions. By ensuring the integrity of player data from the outset, King Billy Casino not only optimized its marketing spend and operational efficiency but also significantly strengthened its relationship with players through reliable communication and enhanced security.

This case study underscores Mailcheck.co's commitment to empowering businesses with the tools needed to combat data decay and foster robust, trustworthy digital interactions. The success at King Billy Casino serves as a testament to the Mailcheck API's effectiveness in delivering measurable value in the highly competitive iGaming sector.

Note about Mailcheck.co installation at King Billy Casino

The Mailcheck.co email validation API was strategically integrated at several key touchpoints within the King Billy Casino ecosystem to maximize its impact on data quality and player experience:

• Registration Forms: Real-time validation occurs immediately when a new player submits their email address, preventing invalid entries from entering the database.
• Player Account Profile Updates: When players update their email address in their account settings, the API re-validates the new entry to maintain data accuracy.
• Marketing Automation Flows: Prior to sending out welcome emails, promotional offers, or important account notifications, Mailcheck performs a final check to ensure high deliverability rates.
• API-Level Integration: The integration was done at the API level, allowing for seamless communication between King Billy Casino's backend systems and Mailcheck's robust validation engine, ensuring minimal disruption and maximum efficiency.