Blog about effective email checking & communication — page 2

Email Bounce Rate. How G-Suite May Increase It

Email marketing remains a powerful tool for business development. Even if it is one of the oldest digital methods of establishing interaction with the customers, it keeps impressing the market with new technologies, strengthens customer loyalty, and boosts sales. [Read more...]

EFFECTIVE EMAIL-MARKETING IN 2022

Email remains a powerful tool for attracting new customers and keeping old customers loyal. The number of daily sent and received emails reached a fabulous 333.2 billion in 2022. Just imagine how effectively you can boost your business today by incorporating the right email strategy. However, you need to continuously adapt to the times and opt for the most effective strategy to give a more significant boost to your email campaigns. So what may help kickstart this year? Here are some ideas to experiment with. [Read more...]

Buy an email list. Yes or not?

Adestra and Ascend have conducted a survey, which results showed that a half of marketing professionals consider the enriching contact data quality to be their most important issue. Now we see how difficult is creating a really strong and valuable email list, with enough data to help you attractive emails, personalized and engaging. It can take months to build a good database for your company. That’s why you might want to find the quickest way and to buy an email list. Shortcuts save time and effort, right? However, they can cause disastrous consequences, to harm your business. In what way? [Read more...]

How to keep your emails away from the spam

Email marketing is an essential part of your strategy. But sometimes it doesn’t make a sense to create an outstanding copy, promising subject line, to offer discounts and promotions. There is about a 20% chance your message will land into junk folder. Yes, despite all your best rates. Your letter could be blocked of even going to junk. If the problem was only that customers would not see the email! It is very dangerous for your open rates and revenue. [Read more...]

PEOPLE-BASED MARKETING, WHY YOU SHOULD USE IT?

Have you ever heard about the term “people-based marketing?” It’s impossible only if you completely fell out of the sphere for a while. However, let us give you a more in-depth definition, even if you guess what it describes. [Read more...]

Email Marketing Mistakes

Without any doubts, your business needs an efficient email marketing strategy. And sometimes finding it may feel like an extremely difficult tools. Even when you rely on the proven practices or use the best email validation web services, you can’t be sure it is the thing your clients are waiting for. [Read more...]

DO SUBSCRIBERS LOVE YOUR EMAILS?

It’s true - about 43% of the 1006 participants in a Yes Marketing study chose email as a preferred channel for communication with brands. No doubt that social media, videos, text messages are also essential marketing mediums, but email is the dominant one, with the best results. How can you leverage that? Let’s take a closer look at the statistics and then we’ll shore some interesting writing tips. [Read more...]

EMAIL MARKETING - stay up-to-date

Nowadays, all industries are ever-changing, and it is very important to stay up-to-date. Especially when it goes about email marketing. If you’re not keeping abreast of the trends that come to go, you’re out of market, out of competition. It is a terrible feeling that you have missed on something, haven’t done all possible to capitalize on the power of your email list. Ok, you’re using email validation tool (if you are), but is it enough? [Read more...]

Low Open Rate. What Can You Do

Email marketing may sound like an easy task. There is nothing difficult in writing and sending letters, isn’t? Just remember all the adorable emails you’ve received. Whenever you read them, it feels like copywriters or marketers wrote them so effortlessly. In fact, the situation is different and great copy requires effort and skills. But it costs nothing, if people don’t open and don’t read your emails. So what can you do with a low open rate? [Read more...]

EMAIL PERSONALIZATION STATS THAT WILL MAKE YOU THINK

How many commercial emails do you receive every day? And how many of them do you really read and respond to? Try to analyze what is the reason for such an amount. How many of these letters are personal or are customized to fit your interests and needs? Although marketers talks so much about mail verification and personalization, not all of them manage to establish communication with this approach. Surely, this job isn’t easy, but people want to be noticed and you should do it to succeed. [Read more...]

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